Orta Anadolu inaugurated its new Amsterdam showroom on May 6, 2014, the evening before Kingpins Amsterdam opened.

The new 100-square-meter showroom is located in Kleizersgracht 97, in downtown Amsterdam, close to the headquarters of various international jeans brands.

The opening of this new Amsterdam venue is part of an overall expansion project pursued by the Turkish denim specialist. By end of this month they will also open another showroom location in Hong Kong, in the Kowloon Bay district. In July they will also open a showroom in Spain, in La Coruña, and in the East Village Soho district of New York. This final location will also serve as a pop-up store and host separate projects.

“Our aim is to open showrooms where key premium jeans brands are operating and serve them perfectly,” said Ebru Debbag, sales marketing director and deputy general manager, Orta Anadolu, also saying “we offer top quality denim fabrics and want to show major brands how they can differentiate themselves and best show off their own brand identity. By employing premium fabrics they can raise the quality of their products, achieve a new and more modern identity – away from traditional aspects – by reinventing their products through new shades, finishes and surface effects.”