The new company’s section is dedicated to research and experimentation and is a direct offshoot of their R&D Center that has been appreciated by insiders for its ability to develop various innovative and sustainable, energy-saving and healthy garment innovation including, for instance, Ecofree, Nostone and Core. Their new Creative Area was developed in collaboration with denim guru Piero Turk and aims to become a school, a training place and a craft shop where masters of denim can meet and pass on their experience and knowledge.
“Our Tonello Atelier is the place where garments at a gestational stage can see the light,” commented Alice Tonello, R&D manager of the company. “They can be analyzed, studied, optimized, changed and tested. Here insiders will be able to have a complete view of all treatments and thousands of special effects they can explore and, thanks to Tonello machines, easily achieve. This new Creative Area is the natural outcome of our philosophy: a concrete service for our customers that goes beyond the simple fact of being manufacturers of machines.”