Superdry continues its global expansion path with the opening of its so far largest store. Located in the heart of Berlin, Germany, at Kranzler Eck, the store features the entire brand world including shoes & accessories, denim and outerwear as well as the Superdry sports and premium collection on a total space of more than 3.800 square meters of sales area.
In terms of store-design, the location reflects the design of the brand’s flagship in London’s Regent Street. Original elements of the historic Kranzler building are preserved, including a marble spiral staircase, which leads visitors into the legendary Café Kranzler. Those vintage elements meet advanced technology like LED screens showing videos and pictures of the latest collections.
Further features are aimed at the digital consumers and make the shopping experience a social event. An interactive mirror enables customers to try out new styles and to learn more about the collection. Additional consumers can share favorite outfits thanks to an interactive photobooth and free WLAN also with their friends.
The new Kranzler Eck also offers space for art exhibitions and contains a brand new showroom.