Japanese denim label One Green Elephant is expanding into the BRICS countries: Brazil, Russia, India, China and South Africa, but not at this point with flagship stores. From the beginning of 2013, the label is represented in 1500 POS in 21 countries. The label plans to have by the end of this year 2000 POS world-wide. Its main market is Europe. The next countries on the expansion path of One Green Elephant will be Australia and New Zealand.