In celebration of its 25th anniversary, eyewear label Oliver Peoples has announced the faces of its new spring campaign for 2013: Ray Liotta and Bar Paly. Directed and shot by photographer Patrick Hoelck, who rose to fame with his 2002 photography and short story book TAR, Liotta and Paly model the brand’s new collection of sunglasses for men and women.
Hoelck explained: “Working with Oliver Peoples was one of the most refreshing creative collaborations I have ever had. The concept unfolds as a classic tale of a man's interest in the opposite sex with mystery and lure defining the label’s 25th anniversary. It is a moment where time stops and the power of elegance and curiosity drives a man to pursuit."
The collection consists of two frames that were redesigned and based on styles from 1989. The frames, XXV-RX and XXV-S, represent the last 25 years of Oliver Peoples and will be available in limited edition starting in October.