Last week, sports brand Oakley launched its new campaign, which will last all through 2015 and is called “One Obsession”. While the campaign reaches for over 22 countries, it is meant to be a global movement that includes fans of the brand via social media. With the hashtag #LiveYours fans are animated to post pictures that give the answer to the question “Where does your obsession get you?”.

The highlight of this new campaign marks the launch of three pop-up community spaces at the beginning of April where fans are offered the possibility to meet top athletes from the fields of skating, biking and baseball and talk to them about their obsession. Los Angeles hosts the hub for skating with professional skateboarder Eric Koston, London will be the host of the urban biking hub, together with racing cyclist Marc Cavendish, and New York hosts the baseball hub, where fans can meet baseball star Matt Kemp of the San Diego Padres. Oakley will also present their new glasses in all three community hubs.