Leading sports brand Oakley has announced its new Icon collection of lifestyle apparel. Inspired by the competitive nature of sport the designs respect the unique style sensibilities of the European market while offering premium levels of mobility, comfort, protection and utility.
To create the new lifestyle collection for EMEA territories (Europe, the Middle East and
Africa), Oakley worked with a distinctive European fit. Movement-freeing ergonomic construction is married with clean-cut lines. Comfortable lightweight materials were optimized with features ranging from moisture management and water resistance to thermo-regulation, stain & wrinkle resistance, adjustability and pack-ability.
Olaf Dunz, Oakley Brand Director EMEA comments: “Life demands form and function. That is the message and inspiration behind the new collection, a close collaboration between the Oakley apparel design teams in the U.S. and Europe. Specifically addressing style cues that set the trend in the European market, they utilized the best of apparel innovation in achieving a focused approach to the urban landscape.”
The collection will debut in spring 2014.