OVS Industry, the Italian apparel company with a 3.63% market share in its native Italy according to recent studies by Sitaricerca, has opened five new new stores in China with its Chinese partner Novo Retail Co. Ltd., which currently operates a 350-store network with several partners.

The two new stores in Shanghai and one each in Beijing, Hangzhou and Guangzhou follows a store opening in Shanghai last October and some 70 additional new stores outside of Italy.

The new stores offer exclusive fast-fashion OVS industry colelctions for men, women and kids. All six stores resemble open-space, urban lofts with visible bricks, steel beams and vintage-style decor.

“Our first opened store in China, in Shanghai, has immediately become the place for shopping preferred by curious customers and for those interested in style and quality products,” said Fabio Pampani, general manger, OVS Industry. “We have enlarged our presence in the local market in order to offer a much wider audience the opportunity to be part an Italian shopping environment that offers quality items at the right price.”

All OVS products are manufactured according to rigid Italian and international corporate responsibility criteria. The OVS Industry group is chosen every year by over 12.6 million customers and sells over 100 million items.