Northern Californian lifestyle brand O’Neill has opened its first Hong Kong flagship store in LCX, Tsim Sha Tsui, Hong Kong.

Over a total sales space of 167sqm, the new store offers the whole range of snow and surf wear, and youth lifestyle.
The store design is inspired by founder Jack O’Neill’s house in Santa Cruz and features deep natural tones, white and wood as key colour tones. The combination of materials utilized for the store should give the customer a feeling of Santa Cruz.

To celebrate O’Neill’s 60 years of innovation and design there will be the “The original Since 1952” exhibition from 23 October - 3 November and will present the work of 10 local artists like Rex Koo, Ryan Hui, Sam Chan, Sai Sai, Yuki Lovey and others. The money raised will be donated to Hong Kong Clean Up and Aqua Meridian Conservation & Education Foundation.

Today, O’Neill stores can be found in most major cities in the USA, Europe, Australia, Southeast Asia and Japan.