In a pleasant surprise for Only, this year’s Cannes Lions International Festival awarded their movie “The Liberation” with the Gold Lion for “Retail and E-Commerce” and two silver Lions for “Interface and Navigation” and “Photography.” The jury gushed, calling their work, “Outstanding, next level and beautiful.”

In cooperation with the Danish creative agency Uncle/grey, Only produced a movie that gives viewers the opportunity to contribute to the storyline and the ability to immediately buy what they see. Head of Marketing Niklas Sønderskov described this new, interactive way of watching and buying as an open dialogue with strong customer engagement, displaying Only’s strong commitment in their clientele.