O’Neill Clothing (oneil.com) announced today the appointment of Marty Mathiesen to the position of Vice President of Men’s Sales and Rhea Aslin as the Vice President of Juniors Merchandising. Both will oversee the day-to-day operations of their respective departments and will report to O’Neill Clothing CEO Toby Bost. Mathiesen succeeds Charlie Setzler, whom became the President of Rusty Clothing. Aslin assumes a new position within the company.

“The additions of Marty and Rhea solidify our commitment to growing our business and becoming the leading Action Sports brand,” said Bost. “Both Marty and Rhea bring a wealth of experience and knowledge to our ambitious and talented team. We are excited about the current direction of the brand and accelerating our growth plans in 2008.”

Mathiesen comes to O’Neill with over 13 years experience in the Actions Sports industry. He spent the last five years at Reef as the Director of Domestic Sales, and prior to that, he spent six years at Oakley as a top performing sales rep. “I’m excited to join an authentic surf brand with a deep rooted heritage,” said Mathiesen. “It is amazing to be a part of a team with such a solid foundation and tremendous momentum. I am stoked to be working alongside some of the best sales reps in the industry and helping them expand our footprint in the marketplace.”

Aslin joins O’Neill after spending a couple of years at Lucky Brand Jeans as the Director of Merchandising for Women’s Apparel and Accessories. Prior to Lucky, Aslin spent five years at Pac Sun, with her last role as the Divisional Merchandise Manager of Juniors. Aslin has over 14 years experience in the Juniors business and is excited about her new role. “I am thrilled to have joined one of the leaders in the surfwear industry,” said Aslin. “I am excited to be a part of a team that has had so much success and am looking forward to helping take the brand to the next level.”