On 22 September, 2014, the OC-Outfitters of Change online shop went live. After the brand launched their business in Germany, Austria and Switzerland earlier this year and expanded to Scandinavia in July 2014, the launch of the online shop was a logical step.

On their website, OC-Outfitters for Change offer clothing for responsible men, while providing the option to track the production chain from the ecological cotton harvest right back to the sewing room.

“Our objective is to launch a commercial collection that is 100% -sustainable, communicates an urban lifestyle, and – most importantly – is well received by the market,” explains Jürg Brändli, managing partner of RAGTEX and one of the two founders of OC.

OC-Outfitters of Change is based on five principles: organic, fair, green, CO²-neutral and transparent.

“It’s time we embraced a new philosophy of fashion. OC brings together contemporary design and an appropriate respect for man and nature. The result is an authentic style that demonstrates that nothing suits today’s men better than a sense of responsibility,” adds Diane Gerth, head of sales at cotton manufacturing company Remei AG.