Sport Obermeyer, aka Obermeyer, the 64-year-old Aspen, Colorado­–based manufacturer of winter sports apparel and technical outerwear, announced yesterday that industry veteran Linda Rodney is its new national sales director. Rodney, who will report to CEO and brand founder Klaus Obermeyer, will be responsible for all sales and business development and manage the brand’s sales agents and representatives nationwide.

Rodney has extensive experience in the snow-sports sector. She most recently led sales for Burton Snowboards’ RED and ANON brands. Prior to that, she worked at Smith Optics, Outlook Eyewear and Nordstrom.

Sport Obermeyer is a leading designer and manufacturer of men’s, women’s and childrens’ snow sports apparel in North America. Klaus Obermeyer, an avid Bavarian outdoorsman, started the company in Aspen after emigrating there from post WWII Germany in 1947.