Obedient Sons (obedientsons.com) was the favorite son at the Next Generation Menswear Competition, which was held at the Puck Building penthouse in New York City on December 3. A panel of five judges named the two-year-old line winner of this first ever contest, a collaboration between Gen Art (genart.org), the non-profit organization that promotes up-and-comers in fashion, film and art, and the New York-based Project Global Trade Show (projectshow.com).

Swaim Hutson and Christopher Ryan, Obedient Sons’ two designers, were awarded a free booth at the second edition of the Project trade show. That show will be held at the Metropolitan Pavilion in New York on January 26-28.

The two designers say their preppy-meets-punk line is inspired by modern elements of city living, art, music, film and architecture. Their s/s ’04 collection, for example, is called "People of the Future: Communicate" and includes space-inspired graphics and modern communication-friendly touches such as a pair of pants with knee pockets that are big enough to hold spray cans and graffiti markers.

It was the second contest win for the label in less than a year. In April, Hutson and Ryan took the menswear prize at Gen Art’s annual "Styles International" competition.

Obedient Sons recently relocated to Brooklyn, New York from Oakland, California.

The winner was chosen from a pool of five finalists, all of whom displayed their creations on mannequins and got to mix with industry insiders during the contest-cum-cocktail party in New York’s SoHo neighborhood. The four other finalists were Harmon, Morgan d’Alessandro (morgandalessandro.com), Rachel Comey (rachelcomey.com) and Yoko Devereaux (yokodevereaux.com). All five finalists were selected from dozens of applicants from all over the world.

The contest’s panel of judges comprised a quintet of menswear experts: Bloomingdale’s fashion director Kalman Ruttenstein, denim designer Adriano Goldschmied, Maxim magazine fashion director Stan Williams, dandy and fashion writer Patrick McDonald, and Sportswear International’s new US bureau chief, Christopher Blomquist. The judges rated the finalists in four categories: design, originality, construction and saleability.

The Project show was launched last August by retailer Sam Ben Avraham to provide a venue for directional, premium menswear labels to showcase their designs. Its more than 80 exhibitors include well-known brands such as Evisu, Energie and Diesel Style Lab as well as buzz-making newcomers such as Keanan Duffty, Anthony Caputo and Duckie Brown.