Knud Hjort-Madsen, CEO of the womenswear brand Nümph, as well as of the menswear brands Humör and Anerkjendt, has developed a six-point-plan to increase the awareness and success of the three Danish brands on the German and Austrian market. Madsen acts as CEO of the three brands of the Nümph Holding since 1 May, 2014.
The realignment plan consists of following points:

1. Monthly dates of distribution with six collections per brand a year. Nümph already offered six collections per year, Anerkjendt previously just had four collections and now also offers a pre spring and pre fall collection starting with the upcoming pre spring 2015 collection.

2. Development & distribution of express-collections and flexible follow-up order periods.

3. Preservation of a stable price-performance ratio.

4. Strengthening of the multi-brand retail-client loyalty by monthly supplying the stores with new products.

5. Expansion of the B2B-platform in online retail style for business clients.

6. Expansion of the PR- and social media activities.

"From time on we are known for our trendsetting fashion - now we are ready to go one step further and guarantee profitability to our customers," said Hjort-Madsen.

The Nümph Holding was founded in 2006 by several partners. Next to Nümph, Humör and Anerkjendt, it contains the fashion brand 2xH Brother.
Before joining the Nümph Holding, Knud Hjort-Madsen held the position of CEO at Danish label Fransa.

Image from the Anerkjendt spring/summer 15 collection
Image from the Anerkjendt spring/summer 15 collection