Swedish denim brand Nudie Jeans has launched a new fit called Tube Tom. The style is a classic tube leg fit, tight from top to bottom and comes in five options for Fall – two core styles which are the Organic Twill Dry and Organic Black Black (both $179 retail), and the other three are seasonal blue washes ($225 / $235). Tube Tom is available from now in all Nudie Jeans concept stores and specialist stores worldwide.

To celebrate the new fit, the brand has started a photo competition whereby customers take pictures of friends and tag them as Tube Tom. All the pictures are uploaded onto Instagram and the entrant gets the chance to win a voucher for the Nudie Jeans web shop. The competition ends 8 October.