The first UK Store of Jeanswear brand Nudie Jeans has opened in London, Soho. The store is set on a prominent location on the corner of Berwick Street and D’Arblay Street.

“We are very excited to be opening our first UK store,” says Andreas Arhman, Sales & Marketing Director, “which will give us the opportunity to really tell our unique concept. The UK is one of our biggest profile markets and our store will meet the demands we have seen for our brand globally.”

The store has 100sqm retail space divided between the ground floor and the basement, and on the first floor there is a 40sqm showroom. Also the first Nudie Repair Station will be located in the store, where customers have the option of having their old Nudie Jeans altered and repaired for free.

The interior is designed with raw and rustic vintage furniture with a clean backdrop.