The 2013 edition of Shanghai-based urban and young fashion trade show Novomania will be headed by the topic of “The Cloud”.
Gui Faria, General Manager of Novomania said: “The Cloud gathers under the same roof China’s eager to grow B2B fashion players (real estate developers, shopping malls, department stores, distributors, buyers, e-commerce, media) and the best brands in the world of the Denim, Urban and Contemporary scene. In other words, “The Cloud” is a business incubator, a fashion match-making accelerator.” He continues, “Over the past 8 months we have been working very hard on 2 main areas: on collecting visitors’ database in order to gather even more valid players of this evolving fashion market; and on getting-together those brands that are most ready and better fit China. We are expecting a full show, generating yet more partnerships and better results”.
Novomania also announced a new partnership with fashion trend forecasting agency WGSN.
Paul Murphy, WGSN's Regional Director for the Greater China Region about the cooperation: “We're always focused on quality and a true understanding of the China market and we feel that Novomania's values and ambitions tie closely to our own and that together we can provide some great insight and opportunity within this amazing market.”
The next edition of Novomania will take place in Shanghai from July 17 to 19, 2013 and aims at showcasing some 200 brands to an audience of 20,000 visitors.  Its 2012 version attracted 13,000 visitors and 121 fashion and lifestyle publications and media outlets over the three days.