Novomania International Fashion Tradeshow is already getting ready for its fifth edition that will run March,5-7, 2014 in Shanghai Mart, China. For the next show fair announces a new theme, key service and 4 distinct show areas.

Novomania will introduce a new theme called MIXOLOGY, which should combine East with West, juxtaposing brands, styles, tastes and lifestyles under one roof and mixing multiple business models and approaches to create new, lucrative ways for brands to bring their creations to an eager Chinese audience.

As an extension of the new theme: Mixology, the show is morphing and integrating to focus on four distinct key areas based on current fashion trends, creating a one-stop portal for international fashion brands to stay ahead of the fast-developing market in China.

These areas are Premium Urbanwear, Contemporary, Fashion Lifestyle and O2O2O (offline to online to offline). Of special note is the O2O2O Area. China is rapidly emerging soon to be the world’s largest online retail (e-tailing) market. Mckinsey Global Institute agrees: ‘By 2020, we project that Chinese e-tailing will match the combined size of today’s US, Japanese, UK, German and French markets.’ The O2O2O concept is planned to recognize this growth of local commerce on the Web and explores the links between the online and offline elements of commerce. This area offers e-tailing seminars and services to introduce them to the right partners. Exhibitors include key shopping e-malls, e-fashion-retailers, agents and services providers currently revolutionizing the online brands activity in China. There is also an area dedicated to offline retail services, where exhibitors showcase innovative solutions on opening an integrated online/offline retail store in China.

Additional, Novomania 2014 will present exhibitors with on-going business matching services assisting their business ventures in China, matching the exhibitors with potential partners in China. The pro-active Novomania team in China will also work closely with each brand to diarize key appointments with potential partners and exhibitors during the show.