The first flagship store of jeans specialist Notify has opened in Paris. “Atelier Notify” in Rue Saint Hyacinthe 1-3 is rather a factory than a sales area. Customers are going to be provided with professional advices from tailors.

In the underground vault from 17th century you can find the heart of the atelier with fabrics, buttons, spools of thread and sewing tables. This is the place where the customized jeans are being produced. On the ground floor is the “Ready to wear” collection. The flagship store is about 500qm in total.

CEO Maurice Ohayon always wanted to open his own shop. The planning took three years. Presently no other stores are planned. Notify is internationally represented in 80 countries across about 400 stores, and their most important market is Europe. The USA, Asia and Middle East are growing markets.