In the last weeks Japanese retailer Beams celebrated some exciting store (re-)openings in Tokyo. In Harajuku the company re-opened its Beams Boy flagship store. A 65m² concept store in Tokyo`s vibrant center of upcoming fashion trends, that is hugely popular among hipsters. 17 years ago the label Beams Boy was launched with the futuristic approach to provide modern Japanese women with menswear inspired casual clothing. The gender-neutral fashion pieces being sold at Beams Boy are characterized by the company’s penchant for vintage Americana aesthetics. Until today the pioneering core concept of Beams Boy remains unchanged and sells under the motto “Boy meets girl, boy meets women”.
At the same day, the Beams Women flagship store opened its doors in Shibuya, Jinnan area. The new one story location features the collections of the Beams brands such as Beams Ray or Beams Boy as well as Muveil, Factotum Femme, Toga Pulla, White Mountaineering and more. It targets women who enjoy experimenting with the combination of contrasting styles and offers a curated selection of casual clothing, accessories and footwear. The fashionable pieces are displayed in a clean and spacious store concept with stairs as interior key element and pink as key color. The 230m² space is located next door to the renamed Beams Men store and the American Pilgrim Surf & Supply store, which is also operated by the Japanese retailer.Definitely worth a visit!
3-24-5 Jingumae, Shibuya-ku, Tokyo
1-14-7 Jinnan, Shibuya-ku, Tokyo