As was announced by the company, Charlie Denson, Nike’s Brand President since 2006, will retire in January 2014 after being with the sportswear brand for 34 years.

He will be succeeded by Trevor Edwards, currently the Execute Vice President (EVP) of Brand and Category Management, effective July 1st 2013. In this position, Edwards will lead all category and geographic business units, the Jordan Brand, Action Sports, which includes Hurley International LLC, Digital Sport and brand management throughout the world. The team reporting to Edwards will now include Nike’s wholesale, retail and e-commerce operations.

There will also be more strategic changes in Nike’s executive management team: Eric Sprunk, currently the Executive Vice President of Merchandising and Product, will become Nike Inc.’s Chief Operating Officer, leading all manufacturing, sourcing, IT and procurement for the company.
Jeanne Jackson, currently the President of Direct-to Consumer, will become President of Product and Merchandising, leading Nike’s product engines and merchandising. Jackson will be responsible for driving the strategy for creating all footwear, apparel and equipment for the company and leading the merchandising of product to the global marketplace.

Dr. Thomas Clarke, currently the President of New Business Development, will become President of Innovation. He will lead Nike’s Advanced Product Innovation Teams and the Sustainable Business & Innovation Team. Edwards, Sprunk, Jackson and Clarke will report directly to Mark Parker, Nike, Inc.’s President and CEO.

Mark Parker, Nike, Inc.’s President and CEO
Mark Parker, Nike, Inc.’s President and CEO

“Charlie’s contributions to Nike are deeply significant and he’s helped build the brand around the world,” said Parker on the occasion of Denson’s retirement. “We have a thoughtful succession strategy in place and have built a highly experienced, consumer-focused executive management team with the expertise, acumen, and brand knowledge required to continue to build sustainable growth for Nike, Inc. for the long-term.”

Several further staff changes have been announced on senior management level, including the retirement of Gary DeStefano, President of Global Operations, who leaves Nike at the end of July after 31 years with the company.
Moreover, Elliott Hill, VP & GM of North America, will become President of Geographies and Sales, effective July 1st. Jayme Martin, the VP & GM of Global Running, will become VP & GM of Global Categories. NIKE Golf will now report to Martin. Christiana Shi, the VP of e-commerce, will become President of Direct to Consumer, leading Nike’s retail and e-commerce organizations. Hill, Martin and Shi will report directly to Edwards.