The French brand Thomsen, known for its dandy-like and nostalgic shirts for men and women, has completely redesigned its shop in Paris. The small boutique of approximately 50 square meters, situated in the trendy district of the Haut Marais, a center for young French creators, has reopened in the beginning of 2014. The decoration, created in cooperation with the illustrator Rafael Alterio, is thought to be an alcove, mixing playful and romantic design ideas.  The whole boutique is crossed by washing lines, exposing the newest collection of underwear. The designer of the brand Alix Thomsen, an ex-Chloé and ex-Lacoste-stylist, mixes black walls with bright pink rails. On the floor a dark black carpet with romantic flowers and furniture from the fifties create a cozy environment. Further, pictures of the stylist’s friends dressed in the brand add a private atmosphere.

Inside the store at Rue de Turenne
Inside the store at Rue de Turenne

Store's address:
98, rue de Turenne
75003 Paris

Tel. +33.1.42715415
Opening hours: Monday to Saturday: 13-20h, Sunday: 11-18 h