Ebay has started a new platform for its Zukunft des Handels (the future of the trade) project: www.zukunftdeshandels.de.
The platform provides all the relevant information about the project, which commenced at the beginning of 2012. The project is focused on long-term developments concerning the trade and has input from industry professionals and the public.
www.zukunftdeshandels.de is separated into eight categories: results of the project, about the project, Street Lab, the experts, fashion, multi-channel, technology, and expectations of the consumers. Visitors to the site can access up-to-date customer questionnaires, expert hearings in terms of trade branch developments, read about future shopping channels and the effects of online shopping and cashless payments, and virtually try on clothes via their smartphone. The download area completes the platform with press releases, images, and graphics.