The German jacket label G-Lab has appointed Joe Südow as Head of International Sales, effective from March 2014. In his new role, Südow will be responsible for the international business operations of G-Lab, including the development of existing markets and the expansion into new ones such as Italy, France, Sweden, South Korea and Japan.
Joe Südow, originally from Sweden, had previously taken responsibility as General Manager and Vice President of Sales for Canada Goose in Europe.

"We are very pleased that we have convinced such a top-class man of our products and our brand. Joe was a crucial part, contributing to the success of his prior employer. With Joe we bring G -Lab to the next level and create a solid basis for our strong growth." said Björn Gericke, CEO and founder of G-Lab.
“I am very happy to help developing and sharpening the international presence of G-Lab. It is an exciting company with a very promising future.” stated Joe Südow.

Founded in 2010, G-Lab manufactures urban easy-wearable jackets with the functionality of outdoor apparel. The label is currently represented in 13 countries and its stockists include leading retailers such as Harry Rosen in Canada, Atrium in New York, Daniels or Breuninger in Germany, Tatler in Norway or Podium in Moscow.