A new premium denim-label is born: Endrime was founded by British-born denim designer Mohain Sajid, who has worked in the denim industry for ten years now.

The first collection is made using Japanese (Collect, Kurabo, Kaihara) and American (Cone – White Oak) Denim. Sajid's vision of Ergonomic Tailoring, pattern cutting as well as clean constructions lay the headstone for his young label.

For the past year Sajid has been exploring construction methods, and combining his research in uncharted areas in Denim Design.

Before Sajid founded his own label, he worked for Edwin Europe, Pringle of Scotland, John Richmond, Puma AG, Ducati and DKNY Jeans.