Today announced that 255,000 people demand Zara immediately pull angora products after new video documents rabbits screaming in pain at angora farms in China. Acoording, the movement of consumers, investors, and workers, H&M, Topshop and Asos immediately ceased and discontinued production of all angora products in response to horrific video footage released by PETA last week and a petition by more 100,000 members. At the same time, Zara, the flagship chain store of the Inditex group, the world's largest apparel retailer has refused to pull their products, and currently features over 60 angora items on the retailer’s website.

“Ninety percent of angora fur comes from China, where there are no penalties for abuse of animals on farms and no standards to regulate the treatment of the animals. The reason for this cruelty comes down to profit, pure and simple. Angora has a trade value of £22 to £28 per kilogram, but the longer hair that comes from plucking, as opposed to shearing, can sell for more than double that,” explained Hanna Thomas, campaigner for  “The big retailers have a responsibility to tell their suppliers that their customers won’t accept the brutal treatment of angora rabbits. H&M acted, saying in a statement that it will step up inspections of its sub-suppliers before selling angora again. In the meantime, customers can take back their H&M angora products for a full refund. H&M isn’t the only one -- it joins Topshop, New Look, Esprit, Asos, Whistles, M&S, Next and C&A.”
Zara web shop promoting Angora products
Zara web shop promoting Angora products

“If they can act, Zara can too. But right now, Zara’s website is full of angora sweaters, gloves, hats, and scarves, made from cruelty.   Zara needs to pull these products immediately and commit to ethical production of angora, or they can expect a backlash from customers this holiday season," added Thomas.

Topshop, in a statement to said: "Having listened to the concerns of customers, and further to an in-depth discussion with PETA regarding the use of angora, we have instructed our suppliers to halt the sourcing of product containing angora fibre whilst we investigate alternatives.”

Asos, in a separate statement to explained: “As an online global fashion destination, ASOS firmly believes it is not acceptable for animals to suffer in the name of fashion or cosmetics.  ASOS is a member of the Fur Free Alliance of retailers and recognises that the sourcing of angora and other rabbit hair products causes distress to animals.  As such, we will remove all ASOS and third party branded product that fails to meet the policy and no new orders will be raised containing angora or other rabbit hair. ASOS requires its suppliers to implement industry recognised best practice standards to ensure animal welfare is safeguarded at all times, and is committed to working closely with our suppliers to source alternative materials. Customers concerned about angora items they have purchased at ASOS are entitled to a full refund. ASOS will be angora free by the end of December 2013.”

A company speaker of Zara stated on the questions how Zara will react on the consumer demand this time and why they didn't react on the first video like H&M and other companies and still promote these products that prominent in their web shop as followed: "Inditex wholly agrees with the complaint regarding the maltreatment of angora rabbits. Underpinned by its policy of zero tolerance of cruelty to animals, Inditex obliges its suppliers to follow the recommendations issued by the various animal protection associations, with which Inditex is in constant contact. Moreover, farms must have the facilities to guarantee decent living conditions for their animals. In the wake of recent complaints, Inditex has recently reiterated this message to all suppliers. Its customers can rest assured that all its garments are manufactured responsibly and ethically and in keeping with the Company’s stringent policies in this regard."

Nevertheless, it is and remains a problem to ensure that all suppliers will follow these guide lines. It has been shown several times before that the value chain can not be to monitored and controlled completely. How Zara will ensure this wasn't part of the answer.