The new brand Haily’s is based on a modern area-control, which utilizes constant flash programmes to determine the market. This sales structure makes it possible to replace top-seller’s after receiving sales figures from trading partners.

At the moment Haily’s, part of the newly founded TAM Fashion GmbH, is distributed in some parts of Germany. This will be extended, and Switzerland and Austria are going to be the next markets.

The brand has a young, modern and trend-oriented target group and offers fashion from streetwear, basics and party-styles. Upper and bottom part styles have the same weighting in the collection and will be rounded-off by accessories and shoes.

Selling prices for shorts and tops start from 4,99 € and 24,99 €, trousers are from 14,99 € to 39,99 € and accessories between 6,99 € and 19,99 €.

The team of TAM Fashion GmbH is made up of Co-managing Director Alexander Rump, who was former Sales Manager of Madonna, Michael Röther and Thomas Röther, the respective Owner, and Managing Director of Modepark Röther. With a calculation of 2.8 and an average stock turnover from five to seven, Haily’s would like to become a reliable trading partner.