Due to launch in February 2014, Detail is a new London tradeshow dedicated exclusively to men’s accessories and lifestyle products. The brand line-up will consist of both established and emerging names. Confirmed participants for the premiere edition include Marcus De, Iconic, South Lane, Johnstons of Elgin, Midori, Morrows Socks Veras, Drakes of London and Oxford Socks. The type if products on show will range from watches and socks to bags, umbrellas and bike lights.

Said organizer Jared Horn: "A lot of menswear stores have started to offer more and more in the way of accessories and lifestyle products not only as a stream of revenue but as a way of differentiating themselves. It’s a really prosperous market right now, and I felt that it needed a specific platform to give the type of brands that come under this umbrella a chance to shine".

Detail London will be held February 5-6 at Crypt on the Green, Clerkenwell Close, EC1 R 0EZ.