During the last edition of OutDoor, the trade show held in Friedrichshafen on June 17-20, 2018, W.L. Gore & Associates presented its new Gore-Tex 3D Fit Footwear technology and won the OutDoor Industry Award for the category "Material Innovation.”
The debuting waterproof and breathable material molds itself as a seamless sock to the shape of the foot of its wearer and guarantees extra comfort and functionality for mesh sneakers.
"With Gore-Tex 3D Fit Footwear consumers will be able to wear shoes that are extremely lightweight and easily adapting to the shape of their feet, while manufacturers will be able to use a technology that can be easily integrated in their present design solutions,” said Silke Kemmerling, product specialist, Gore Fabrics division.
The three shoe models presented at OutDoor in Friedrichshafen will also be launched soon at Outdoor Retailer Show in Denver, Colorado (July 23-26). They are the Adidas Terrex Agravic Speed, HOVR Phantom by Under Armour and a series of special mesh made-to-measure models by Salomon. They will be in stores from the beginning of 2019 for the s/s 2019 season. Their retail price will be €169 for Adidas, US$190 for Under Armour and more than €300 for the Salomon model.
In addition to developing always higher functional and performance materials, Gore Fabrics is strongly committed to continuously improve the environmental footprint of its consumer fabrics products and has set the goal of eliminating PFCs of Environmental Concern (PFCEC) from the lifecycle of the majority of its consumer fabrics portfolio by 2020. Between 2021 and 2023 it will remove PFCEC from the remaining consumer fabrics laminate shipments while continuing to deliver products that meet the performance specifications relevant for the end use.
At OutDoor Gore Fabrics also presented for the first time a selection of double layer Gore-Tex jackets that employ PFC-free Durable Water Repellent (DWR) treatments that meet Gore-Tex “Guaranteed to Keep You Dry” standards. Berghaus, Haglöfs and Marmot made the jackets, which also reflect a second step forward in Gore Fabrics´ efforts to reduce its environmental footprint: They all are manufactured with Gore laminates utilizing face-textiles made from recycled materials.
Bernhard Kiehl, Gore Fabrics´ sustainability leader, said: “The Gore-Tex jackets shown at our booth have a PFCEC free DWR treatment and face-textiles made from recycled materials. They represent our strong intent to offer environmentally improved products. The positive feedback we have received from customers and consumers on our innovations motivates us to work even harder on developing further advanced material solutions. We continue our efforts to deliver fit-for-use products that provide the best possible combination of high performance, durability and a low environmental footprint.”