The British fashion chain New Look has recently inaugurated two stores in Beijing and Shanghai, introducing its business to the Chinese market. This is just the beginning of New Look’s expansion plan, which includes eight store openings in the country during March and April, the launch of an e-commerce website and a significant presence on key Chinese social media platforms such as Weibo and WeChat.

New Look, characterized for selling affordable head-to-toe looks, based on latest market trends, will provide their latest collection to all their Chinese customers.