New Era announces the European launch of its new customisable cap program, New Era by You starting today. Featuring more than 200 logos, 33 fabric colours and 56 thread colours, cap lovers can create a unique New Era 59FIFTY or 9FIFTY cap.

With all of the various colour and logo combinations, New Era by You has the potential to create more than 10 billion different styles and designs of caps at the touch of a button. “While our consumers have a strong affinity for the traditional ‘on-field’ caps, over the years we have received requests from fans for specific colour combinations on caps that also feature their favourite teams’ logos,” said Richard Voyce, Web Manager EMEA. “With New Era by You, consumers now have the opportunity to create the  cap that they have always wanted.”

New Era by You retails at £55/€65 and will be available across Europe.