As of July 1, KeenOn Fashion took over the distribution of German-based Jessi and Justing Jeans. The new partner has a B2B contract for distribution in Germany, Austria, Switzerland and the UK and is responsible for marketing, delivery, return and subsequent delivery. Fritz Merkel GmbH founded the brands Jessi in 1983 and Justing in 2003. Managing Director of KeenOn Fashion Morton Severon said, “Fritz Merkel will still be our consultant on creative input, production, sourcing and networking.” The company plans to expand the brand’s distribution and expects sales in 2012 to go up to 100,000 pieces for each label. Merkel added, “I am sure that my babies Jessi and Justing are in professional hands.”