Jochen Bauer has been appointed new Director Merchandising for the Adidas Originals and Neo brands, effective June 1st, 2013. Bauer will Succeed Esther Jaeger-Booth and will be responsible for the brands’ wholesale operations in Germany, Austria and Switzerland, working from the sportswear company’s German headquarters in Herzogenaurach.
Bauer started his career at Adidas in 1990. Beginning in the sales department, he occupied different positions in both regional and global marketing departments. Most recently, the 47-year-old was responsible for the international positioning of Adidas Neo. Under his guidance, the young label experienced good development, especially in China, Japan and Central Europe.