Boston-based sportswear brand New Balance is about to open its first-ever mono brand store in Berlin in early December, representing the own-retail debut of the company in Germany. Located at Berliner’s Hackeschen Markt, the 350sqm shop will trade tennis, fitness, football and running footwear and apparel. To the delight of all sneakerheads, the classic brand models with “Made in UK” and “Made in USA” quality seals will also be available in-store.

There are currently 3,000 New Balance stores worldwide (not owned by the company), of which 50 are located in Europe.