The New York edition of the Project trade show will return to its home at Pier 94 (at 12th Ave and 55th Street) for a three-day run starting tomorrow. With approximately 100 brands, the event will again focus on men’s advanced contemporary fashion, premium denim and footwear.

Key denim brands at the show will include J Brand, Hudson, AG, 7 for All Mankind, Joe’s Jeans, Paige, 3x1, Raleigh and DL.
The ProjectsoleNYC footwear section, meanwhile, will be expanded from prior editions and include names such as Northern Cobbler and Modern Vintage.

The show will also feature the New York debut of the Project Grooming section, with personal care products from the likes of Bad Norwegian and Brooklyn Grooming, and the launch of Tomorrow, an area of international newcomers such as first-time Project exhibitors Audience by Petrouman, David Hart and Justin Jamison.

“This January, Project NYC is about the reshaping of the menswear industry in New York by providing brands a platform that is focused, elevated and geared toward doing business,” says show president and creative director Tommy Fazio. “Having two new neighborhoods for the NYC edition allows retailers and press to discover an edited group of newcomers and grooming brands, for them to present to the modern consumer.”

The show’s theme, “Urban Explorer,” will be reflected in Tommy’s Edit, a display of key f/w 2014 trends and activewear-inspired looks selected and styled by Fazio. Eleven bloggers will also be on hand and reporting live from the show floor.

Opening hours are from 9am to 6pm on Tuesday and Wednesday and from 9am to 5pm on Thursday.