Tomorrow, August 20, Nudie Jeans will launch its first French shop-in-shop at Paris department store Galeries Lafayette. The entire Nudie Jeans concept is to be showcased at the Boulevard Haussmann address. “Nudie Jeans goes well with the French look and mentality and we have great expectations for this shop,” explains Andreas Åhrman, Sales and Marketing Director for the jeans label.

Using the brand’s signature black as the fundamental colour, plus blue and white details as highlighting, the shop comes across with a clean look which still has a denim touch. Images of Göteborg bring out the brand’s origin and northern heritage. The shop is located in the denim department of the Galeries Lafayette outlet. Other Nudie Jeans shop-in-shops are also found in New York, London, Tokyo, Oslo, Stockholm, Göteborg and Sydney. Nudie Jeans also operates several retail stores worldwide.