No.L.Ita. Framed, the licensed eyewear and sunglass collection by the established woman’s sportswear and fashion brand No.l.ita., launched in 2009, will be distributed through 161 Italian opticians participating in the exclusive Club 161 retail network created by Neos Framed, the eyewear manufacturer and licensor of the No.L.Ita. Framed collection.

Romeo Bertoncello, president of Flash & Partners S.p.A. and co-owner No.L.ita., and Orazio Romano, CEO Neos Framed S.p.A., have signed an agreement for the distribution of No.l.ita. eyewear through Club 161 to guarantee focused, custom-made and service-oriented support to its retail partners.

At present, distribution will be extended to few select Italian optician stores and No.L.Ita. monobrand stores (for sunglasses), but starting in 2011 the network will expand and also involve European partners.

—Maria Cristina Pavarini