Premium Window Dresser Award have announced deadline for application. Until end of July creative minds are invited to send their references, ideas, images, scribbles, etc. The winner of the competition will decorate the two windows of Galeries Lafayette on Französischen Strasse at a time, when the fashion- and creative business meets in Berlin – during Mercedes-Benz Fashion Week Berlin.
From among all of the applications, including references, drafts, sketches, etc, three finalists will be chosen. Each will then decorate one window of F95 The Fashion Store in Berlin. Visitors of the store will then choose the 1st prize winner. There will also be the possibility to vote for online on the Premium homepage, the F95 homepage as well as both facebook pages.
The Premium Window Dresser Award was created to support innovative visual merchandising as today, creative window dressing is more important than ever, as competition, oversupply and mass production shapes the high street worldwide.