Mao PR, which made a big splash at NY Fashion Week in February 2003 with its alternative venue Mao Space, is moving up even further for September’s NY Fashion Week — further uptown, that is.
Headed by brothers Mauricio and Roger Padilha, Mao will produce catwalk shows for its roster of directional, independent designers such as Heatherette, Liz Collins and hot menswear newcomer Morgan d’Alessandro at the brand-new Atlas Building high rise on 38th Street and Sixth Avenue. The new location is a mere four blocks from the 7th on Sixth tents in Bryant Park and replaces last season’s first-ever Mao Space on 29th Street and Fifth Avenue.
Aside making editors’ and buyers’ lives easier — they can now walk to Mao shows rather than frantically cab it downtown — the new 14,000 sq. foot (1,301 sq. meter) location boasts a 90-foot long catwalk and room for 80 more audience members than last season’s location. Of the space’s 400 total seats, 136 of them will be in the front row.
Mao opened its alterna-space at February’s NY Fashion Week to offer designers an affordable alternative to showing at the Bryant Park tents. While the smallest (234-seat) venue at 7th on Sixth costs $16,5000, Mao’s space rental is less than half of that, or $7,500.
Other designers scheduled to show their spring/summer ’04 collections at Mao Space include Esteban Cortazar, Gary Graham, Michael & Hushi, Alireza, Y & Kei, ChanPaul, Charles Alexander, Venexian, Ya Ya, Rude Girl Rive Gauche and Slava.
(From WWD)