The fourth edition of the Dutch new luxury trade show District has been cancelled. It was going to take place at the Amsterdam Westergasfabriek from January 29-30 during Amsterdam Fashion Week, January 25-30.

“We had to cancel it due to insufficient stand sales and operational challenges. It was a rough sales season, the business is very tough right now and there is a lot of competition in the market”, explains District managing director Daniel Archutowski.

Behind District stands the Dutch company Moshi Moshi, which distributes labels such as Evisu and Fornarina Vibe and its own brands such as Mansharey and Blue Blood. The show focused on the so-called new luxury segment. Its last edition, in July 2005, it attracted 3,000 visitors who viewed about 80 premium brands.

Amsterdam Fashion Week, also organized by the Moshi Moshi team in cooperation with designers and sponsors, will not be affected; the fashion shows and events will still take place in the well-known structure.

Plans for summer edition of District in July 2006 are still in the air. “Everything is open for the upcoming edition in summer. We will meet up in January to discuss everything,” says Archutowski. There might also be a co-op with the leading Dutch fair Modefabriek.

District spokesman Joyce Bidouzo adds, “We still believe in District and are working together with Modefabriek to see how the concept could fit within their fair for the summer season.”

– Sabine Kühnl, Bureau Chief Germany