Pitti Immagine has confirmed that the 66th edition of ModaPrima, previously at the MIC, will now be held at Pavilion 1 of the Portello in FieraMilanoCity. The international fair best known for its top “Made in Italy” collections and selection of international men’s and women’s ready-to-wear brands created for large-scale-distribution, will continue to run from May 23-25, 2009.

“This new exhibition location will certainly be very advantageous for the work of our exhibitors as well as all the visitors to the fair,” says Agostino Poletto, Deputy General Manager of Pitti Immagine, “and will also facilitate our commitment to maximizing – through our layout projects – the strong technical-stylistic component that has always characterized the fair’s proposals. In short, ModaPrima will be an even more unmissable event for international medium and large scale distributors.”

The new location is also expected to better integrate the research area, created in collaboration with exhibitors, known as Fashion Cube.


Photo via Fieramilano.it