Fashion Box, parent company of the brands Replay, Replay & Sons, We Are Replay, Red Seal and White Seal brands, will be expanding its product range by underwear and nightwear for men, women and children by having signed a license agreement with Impetus Portugal – Têxteis S.A. which has been operating for almost 40 years at the high end of the underwear and nightwear market.

The agreement regards the licensed production and distribution of underwear and nightwear lines under the Replay and Replay & Sons labels. Regarding distribution, Fashion Box has chosen to maintain the direct distribution system in a number of areas with its own branches and distributors, while the rest of the stock will be distributed via the Impetus sales network, through department stores, multibrand chains and specialized stores. The collections - available from s/s 2012 - will also be sold in all Replay Stores.

“This partnership with Impetus is part of a wider brand extension strategy already having been undertaken in previous years, aimed at expanding the reach of the Replay world," said Matteo Sinigaglia, CEO of Fashion Box.

Impetus Portugal – Têxteis SA, founded in 1973, offers its own Impetus brand since 1990 and works though its own vertical structure that allows it to manage the whole process of planning, producing and distributing products in the underwear and nightwear sector in over 35 countries.