GUESS?, Inc. has opened a new concept store in Salerno, Italy.

The new GUESS by Marciano store, created to market the US group’s high fashion brand, aims to create a special shopping environment with a chic yet friendly atmosphere. Architecturally, the boutique offers a modern feel with elements of glass, light wood and dark steel blended with custom-created shades of pearl gray, black and white to better showcase its collections. Elegant tables, sofas, glass shelves and interchanging wall structures also help to refresh the store’s appearance as new product is unveiled throughout the season.

Behind the stylish and modern storefront, the new GUESS by Marciano store will offer “accessible luxury” in its men’s and women’s collections and feature a wide selection of the latest fabulous shoes and bags from the GUESS Accessories and GUESS Footwear collections, as well as watches, sunglasses, lingerie and fragrance.

The store will be the first in a line of important retail openings planned for Europe this season, with new stores in Brno (Czech Republic), Helsinki (Finland), Wroclaw (Poland) and Milan (Italy). Additional openings are planned for Lyons (France) and Minsk (Belarus) in 2010.

—Maria Cristina Pavarini