New Era has announced the addition of Steve Hazell to its executive team. As Vice President of New Era Europe (EMEA), Hazell will lead all marketing, sales and distribution efforts in the region, while reporting to New Era President Peter Augustine at the company's world headquarters in Buffalo, NY.

Hazell will provide strategic guidance to strengthen and grow New Era’s presence in key EMEA markets. With a leadership team and a focus on quality, the strategy will create opportunities in e-commerce, retail, flagship stores, apparel and accessories, and other initiatives.

Before joining New Era, Hazell held key leadership roles with other well-known apparel and footwear brands, among them K-Swiss and GSM brands such as Billabong, Element and Nixon.

—Melanie Gropler