Lifestyle brand New Era announced the enrollment of Paul Gils to its executive team. As vice president of New Era Europe, Gils will lead all marketing, sales and distribution efforts in the region Europe, Middle East and Africa (EMEA), while reporting to New Era's President, Pete Augustine located at the company's world headquarters in Buffalo, NY.

Paul joins the team as a strategic guide following a successful year in which the brand experienced a significant sales growth across the EMEA region.

Gils brings 18 years of experience in the retail industry, 10 of which were spent at Nike. He has also worked with prestigious brands such as Columbia Sportswear and Reebok. Most recently, Paul worked as Vice President and Brand Director Reebok EMEA for Adidas in the Netherlands. Paul is a graduate of the University of Louvain, holding a Masters degree in Languages.

Commenting on the future plans for New Era, Paul said: “I am looking forward to inspiring passion and commitment as well as building on the significant sales growth that New Era experienced in 2011. The focus of our efforts over the next few years will be to drive the brand forward across the whole EMEA region and take New Era’s position as an international lifestyle brand to the next level.”