Massimo Caccialupi is the new CEO of Flash & Partners SpA, Italian casualwear fashion specialist offering the No.l.ita and Ra-Re brands. For the newly created position, owners Luisa, Michela and Romeo Bertoncello and Gianni Pivato, with Massimo Caccialupi chose a manager that in the past already worked for important international groups such as Cerruti, Marzotto, Levi Strauss & Co as well as Benetton.

The position was created in order to provide the company with a management asset that can lead the company to further growth and international development. Caccialupi’s missions include: re-positioning the brands in order to consolidate the results achieved in existing markets as well as exploring new markets; restructuring the productive process focusing on new sourcing and productive platforms as well as implementing the retail network with opening monobrand stores for both brands. Part of this strategy are also several initiatives started in China including the recent opening of Shenyang flagship store and the upcoming openings planned in Beijing and Wenzhou.