Looking back at 2011, American footwear manufacturer New Balance has managed to grow by over 30% driven by gains in mainly Europe and Asia. Especially in Germany, the brand has nailed down the tipping point with its self-imposed retail loyalty and by refreshing the collection’s approach. New Balance Country Manager Germany Jürgen Konrad states that the 2012 outlook is “extremely positive”. While the brand’s campaign “We all have the right to light” fortifies its running roots, the lifestyle business will also benefit from a quadruple budget boost for marketing activities.