Outdoor brand Napapijri will launch online shopping on Monday, Mar. 1. From that date on, consumers will be able to buy items from the S/S 10 collection at Napapijri.com, which serves Europe, the United States and many other countries. Online shopping from Japan will start up in F/W 10-11.

The company is also celebrating the launch of its online store by gifting the first 300 customers who make purchases at the store with its famous Voyage Sned backpack, specially reproduced in a limited edition for this occasion. Each backpack will be different from all the others and will reflect key moments in the brand’s history featuring patches from all over the world. The patches will be applied by seamstresses at Settimo Torinese, where the brand reopened its prototyping and product development facilities a year ago.

“Napapijri.com aims to create an emotional bond with our consumers and all lovers of travel. The main objective is to be available to everyone, including those without easy access to our proprietary or partnership stores round the world. Another priority for us is to cultivate our community by involving more and more consumers and interacting with them, online, to focus not only on our products but also our brand values. In this way, we can all share in this passion for travel, which we understand not only as reaching a destination but also, above all and in fact, an interior journey,” said Andrea Cannelloni, VP and General Manager, Napapijri.

—Isabel Mühlbauer