Effective May 1st, 2013, Volker Schmidt will be the new Chief Sales Officer (CSO) at Künzelsau-based denim brand Mustang, and become part of the company’s management board.

In this newly created position, Schmidt will account for the national and international wholesale actions of the Mustang Group (including the labels Mustang and Bogner Jeans) and report directly to CEO Dietmar Axt.

“Together with him [Volker Schmidt, editor’s note], we will further develop our pronounced wholesale focus at Mustang and Bogner Jeans”, said Dietmar Axt. After the takeover by an investor group at the end of 2011, Mustang announced they would strengthen their core segments product, sales and marketing.

Volker Schmidt brings with him long-time experience from leading positions in international sales. Amongst others, he has been employed at Esprit Europe and latest at Mexx Holding as Senior Vice President / Global Head of Wholesale.